Case Study.
Coach Clem
Clemence had been running her mindset coaching business for around four years when we first connected. She was established, experienced, and genuinely exceptional at her work. But her brand, marketing, and content weren’t keeping up with the quality of what she did.
Social media felt like a constant pressure. Content was inconsistent. Her messaging didn’t quite capture who she was or what she stood for, and without a clear foundation to work from, every marketing decision took more time and headspace than it should.
She didn’t come to us with a plan for all of that. She came for some social media artwork.
What started as a small creative request quickly made clear it was really the beginning of something much bigger. Because once we began talking, it was obvious the artwork was the least of it.
Before anything creative, we did the thinking. Working through Clemence’s positioning – who she served, and how her brand should sound and feel. We defined her brand voice, established what she wanted to say and why, and built her content strategy around it. Only then did we bring it to life – developing a visual identity and content approach that finally felt coherent, intentional, and like her.
From there, the partnership expanded naturally across her social media, newsletter, events, website, and more. Not as a series of disconnected tasks, but as an ongoing relationship – where strategy and execution move together, and nothing goes out the door without intention behind it.
The results were practical, more consistency, more confidence online, a clearer sense of direction across every touchpoint. But what Clemence talks about most isn’t any of that.
It’s relief.
Having a partner in her corner who could not only do the work but explain the thinking behind it, who could take things off her plate while making sure she understood why decisions were being made – freed up her time, her headspace, and her energy in a way she hadn’t anticipated.
More recently, we’ve introduced a new approach to her content strategy, and the results have followed. Increased engagement, growing reach, and a steadily expanding audience on LinkedIn.
That shift has had a real impact beyond the brand itself. Since working together, Clemence was named Coach of the Year for the North West region, an award that reflects not just the quality of her coaching, but the visibility and credibility her brand has helped build. She is also currently writing a book, and continues to grow and evolve, with her strategy and presence developing alongside her.
That’s always the goal. Not dependency, but clarity.
Not just getting things done, but understanding why they work, so you can carry it forward with confidence.
“Since I’ve started working with her, it’s been an absolute game changer. I cannot imagine running my business without her now. She’s a Swiss knife of creativity and solutions — from helping me with my website, events, newsletter, social media, banner, flyers and more. She helps with planning, she helps with executing, she gives ideas, she is proactive… the list is endless. In short: she brings to the table more than you could dream of.”
– Clemence Harding, Coach Clem
Clemence and The Spark Labs are still working together — and that’s exactly the kind of partnership we love most. One built on trust, shared thinking, and a brand that keeps growing alongside the business it represents.
Ready to write your own story?
Ⓒ The Spark Labs 2025
Made with ♥️ by The Spark Labs