The Spark Journal. Find your Spark.
Welcome to The Spark Journal, where creativity meets strategy. Here, we share insights, tips, and stories to empower small businesses and entrepreneurs. Whether you’re looking to refine your brand, spark new ideas, or grow your marketing confidence, you’ll find something here to inspire your journey.
Supply chain branding is often the gap between how good a business is and how it comes across online. Jo from Spark Labs explores why it matters, and what to do about it.
The design and branding industry has a language problem. Here’s a plain English translation of the terms that get used most, and what they actually mean in practice.
Most people assume they need to have everything figured out, or a complete design brief, before they can talk to a designer. They don’t. Here’s what actually helps, and why a good designer should be asking more questions than you are.
Most people know they need a logo. Fewer know what else belongs to a complete brand identity, or why the pieces that are missing are often the ones causing the most friction.
Most of the trust a business builds happens before anyone picks up the phone. This post explores how that works – and why brand identity matters beyond aesthetics.
Not a checklist of best practices. Five things that show up in businesses that have outgrown their branding – specific enough to recognise, honest enough to act on.
There’s a particular kind of busyness that feels productive but isn’t building towards anything. This post is about the difference between the two – and what it means for your brand and marketing.
Most business owners can describe their business clearly in conversation. The problem is that clarity rarely makes it into the branding – and the people who haven’t had that conversation yet are working with something that doesn’t quite tell the full story.
There’s a point in most small businesses where the quality of the work and the quality of the presentation stop moving at the same pace. This post names that feeling and explains why it matters.
Ⓒ The Spark Labs 2026
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